Why Look Older When You Can Look Simply Ageless?

(NAPSI)-If you think you're looking older, you may have your foundation to blame.

Different techniques and approaches work best at different ages, so it's best to periodically reconsider the products you use and the way you apply them.

For example, Dr. Zoe Draelos, clinical and research dermatologist, points out that "Females typically wear facial foundation at least eight hours a day, so a formulation that helps improve skin condition can have profound benefits over time, especially for women with sensitive skin."

The routines you use in your teens and 20s may actually work against you in your 30s, 40s and 50s. Here are some tips from the experts:

• After 35, less is better. Heavy makeup can accentuate wrinkles by settling into fine lines. You may want to use a foundation with added vitamins and antioxidants such as CoverGirl & Olay Simply Ageless Foundation to achieve a smooth, even finish and skin tone.

"When applying foundation, it's important to only apply where needed, then blend throughout. Simply Ageless is great because the formula is light and sheer but easily buildable for full coverage," says Molly R. Stern, CoverGirl celebrity makeup artist.

• Opt for a cream blush. Powder blush can provide an unnaturally heavy spot of color that does not blend easily. A cream blush will give your skin a natural, dewy, glow that will look like it's coming from inside instead of the color just sitting on the skin.

• Focus on the eyes. Choose lighter (charcoal, gray, blue and brown) rather than black eyeliner, which can make eyes look small and can also emphasize fine lines around the eyes. Choose lighter shades for eye shadow as they tend to visually open the eyes. Keep your eyebrows in shape and a little fuller. A too-fine brow line can be aging.

• Lighten up. Choose a lighter shade of lipstick and preferably one with a hint of gloss. Also, stick to warm shades. Shades with blue undertones can make mature lips look cold.

Finding the right shades and products is easier than ever, as there are an increasing number of products on the market for mature skin. In this economy, drugstores can be a great alternative to spending department store prices, and can offer products that are just as effective. CoverGirl & Olay Simply Ageless Foundation is part of a new generation of anti-aging makeup that stays suspended over fine lines and wrinkles, making them look less noticeable and providing beautiful flawless skin. The formula helps promote collagen generation and contains antioxidants to help protect the skin from free radicals.

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Pretty In Pink--And Blue

(NAPSI)-You can help change some heartbreaking statistics: In the U.S. there is a new diagnosis of breast cancer every three minutes, and every nine seconds a women is assaulted or beaten. Men can suffer from breast cancer and domestic violence, too. Many concerned citizens are raising funds and awareness.

An easy way to get involved is to purchase, wear and use fundraising products that support these causes. One source is the Avon Foundation, one of the few organizations to tackle both breast cancer and domestic violence. The Avon Foundation offers unique, affordable fundraising products year-round, but the breast cancer and domestic violence messages are especially meaningful in October, which has been designated Breast Cancer and Domestic Violence Awareness Month. Products to support both the Breast Cancer Crusade and Speak Out Against Domestic Violence are available through dedicated Avon sales representatives and at avonfoundation.org.

New in the Breast Cancer Crusade collection are Pink Ribbon Bubble Bath, a sparkling tennis bracelet, a water bottle and pink fleece-lined clogs, which join a large collection of jewelry, accessories and cosmetics. To support the domestic violence cause, Avon offers bracelets, a key ring and more, including the Women's Empowerment Bracelet, which was launched by award-winning actress and Avon Foundation Honorary Chairwoman Reese Witherspoon.

The donation to the cause varies per item and is as high as 80 percent of the purchase price. So far, Avon global philanthropy raised more than $660 million through programs in over 50 countries, making the company a leader in the breast cancer and domestic violence causes.

Where does the money go? The Avon Foundation awards grants to organizations and institutions to advance access to care and finding a cure for breast cancer, with a focus on the medically underserved, and to help end the cycle of domestic violence, with a special focus on helping children.

Contact an Avon sales representative or visit www.avonfoundation.org to view the collection of fundraising products, see how the money is used and download free printable literature on both breast cancer and domestic violence. You can take action to help save lives.

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