Go Ahead, Indulge! Investing In Yourself

(NAPSI)-In times of economic uncertainty, there is one thing you should always invest in…yourself!

A March 2009 survey conducted by Survey.com found that 80 percent of women said that when they look good, they feel good. So especially during hard economic times, women try to look their best, and 79 percent said using beauty products is a way to pamper themselves without spending a lot of money.

Celebrity stylist Hallie Bowman offers advice to help women outshine the recession by looking and feeling their best.

"Right now it is all about shiny, voluminous hair," says Bowman. "The sharp and defiant shapes of past seasons have now transitioned into full waves and soft, bouncy bends."

Hallie's Tips to Get the Look...

• Start with clean, freshly shampooed and conditioned hair. Hallie recommends using products from the Pantene Pro-V Full & Thick collection because they protect hair against damage and help create fullness at the roots by reviving limp strands for a full, healthy look.

• Spray a root-lifter gel into wet roots before blow-drying.

• While blow-drying, periodically flip your head forward to help create fullness. While your head is forward, give your roots a shot of cool air to really amp up the volume.

• After drying each section, while hair is still warm, set hair into Velcro rollers.

• Once all hair has been set, keep rollers in for at least 10 minutes.

• Remove rollers and brush hair from roots to ends.

• To polish off the look, apply a smoothing serum from midshaft to tips for a healthy shine.

When you don't have money to invest in a new outfit, a new hairstyle is the perfect way to indulge! This look can upgrade even the most casual of outfits, leaving you looking put-together and feeling beautiful.


-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page
www.artsacrossgeorgia.com
Arts Across Georgia

Bright Ways To Deter Sun Damage

(NAPSI)-On the one hand, exposure to the sun's rays induces the production of vitamin D in the skin, promoting calcium absorption and even protecting against the development of cancer. On your hair, however, sunlight can have a dulling effect.

Here are hints to help you take advantage of the sun's healthful properties while saving your hair and skin:

• Skin Protection: Overexposure to UV radiation can cause sunburn and some forms of skin cancer; however, it can also cause direct DNA damage and affect the immune system. Researchers at the University of North Carolina at Chapel Hill found that melanoma cases on the scalp or neck are twice as deadly as melanoma elsewhere on the body. To help protect against scalp burning and peeling, use a scalp product with SPF such as Nioxin Scalp Shield Sunblock with SPF 20. This product is carefully formulated to protect sensitive scalp skin, blocking UVA and UVB rays, and it doesn't clog pores or leave a sticky residue.

• Hair Protection: Exposure to summer elements can take a toll on your hair, which can lead to color fade, dryness and cuticle separation. Use a clarifying shampoo regularly to eliminate buildup of oil, chlorine and salt water. Additionally, try using a daily leave-in conditioner before heading to the beach or pool. Hair is porous like a sponge and will soak up less water if saturated with conditioner.

• Hair Color Protection: UV rays can destroy melanin and color molecules in the hair, causing it to dry out and fade…a frustrating experience for those concerned about making color services last. To help protect against damage and safeguard your investment, use styling products that contain UV filters for added protection and moisture. Shine-enhancing sprays can also add sheen by creating a glossy surface that reflects light.

For more hair care tips and tricks, visit your hair care professional for advice that is suited to your lifestyle.

You don't have to let the sun take the shine out of your hair if you heed a few hints.

-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page

Party Hair: Easier Than You Think

(NAPSI)-Adding that special something to transform everyday ordinary hair to extraordinary is easier-and less expensive-than you might imagine.

First, "get inspired by trend-setting red carpet styles like Beyoncé's" recommends Rachel Hayes, DailyMakeover.com beauty editor.

According to Hayes, you can reinvent and refresh a simple half-up style by creating dramatic volume in front. This romantic look balances long hair and creates a dramatic, sophisticated contrast for special events.

Styling this look is easy and affordable since all you'll need is a brush, a comb and a few easy tips.

• Hayes suggests isolating a halo section of hair in front to start. Using a tight-toothed comb, backcomb 2-inch sections at a time in short strokes along the back section down toward the scalp.

• Finish the look by smoothing it with a natural-bristle brush. Crisscross 2-inch sections on either side; pin into place.

Voilà-instant romance and glamour!

Try the look on yourself by uploading a photo at DailyMakeover.com DailyMakeover.com, a virtual makeover site, and read more expert how-to's.

-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page

Beauty Tips for All Maintenance Levels

(ARA) – While the beauty routine of some women consists of little more than a hairbrush and moisturizer, others spend hours in front of the mirror mastering the latest beauty trends. But no matter how high- or low-maintenance you may be, the right beauty tricks will have you looking your best in no time.

Celebrity makeup artist BJ Gillian and hairstylist to the stars Brett Freedman share some of their beauty tips for everyone from women with little time for beauty, to those prepping for a night out on the town.

Low -- In a time crunch:
* Tinted moisturizers with SPF and gradual self-tanners not only protect you from the sun, but also add color to the skin. “I like the new Olay Definity Color Recapture, which also has anti-aging properties,” says Gillian.

* For wash-and-wear hairstyles, get a good haircut with layers to keep hair from being weighed down, says Freedman. “Try Pantene Pro-V Volume Root Lifter Spray to wake up your roots and Pantene Pro-V Volume Mousse all over to give hair a gorgeous amp up,” he says. “My tip: Less is more. Don’t bog hair down with product.”

Medium-- Easy beauty tricks with maximum impact:
* Use your eye color to determine what shades of shadow to use. Blue eyes work best with brown and sea green colors, while green eyes pop with plum and violet shadow colors. Brown-eyed gals can wear any color.

* To easily fake a chic look, try combining sleek, pulled back hair or a tousled bun with a vivid or smoky eye.

High -- Heading out for a night on the town:
* Women who prefer liquid or powder foundations should avoid moisturizer and find the right kind of makeup suitable for their skin, says Gillian. For example, oily skin needs an oil-free foundation and dry skin will benefit from a moisturizing foundation or tinted moisturizer.

* Big-night-out hair requires an intense-hold hairspray. “I recommend Pantene Pro-V Sheer Volume Hairspray with Maximum Hold, not only after styling, but before using any hot tools like curling irons or hot rollers,” says Freedman. “Spray a small amount on each section before curling. It makes a huge difference.”

No matter how complicated you make your beauty routine, keep these tips in mind to help keep your skin and hair looking their best.

Courtesy of ARAcontent

-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page

Shine This Holiday Season

(NAPSI)-The holidays are around the corner and it can be easy to achieve a holiday-ready look at home. Hollywood's top celebrity stylists explain that shine and shimmer are key trends this season and offer tips to achieve a shine-inspired look.

Celebrity stylist and star of "Tim Gunn's Guide to Style" Gretta Monahan says, "The 'must have' look of the season is all about shine. Increase your shine potential with hair products and accessories that accentuate the natural style and texture of hair."

Celebrity makeup artist Mally Roncal predicts shimmery cheeks and luminous eyes-the perfect complement to chic and shiny hair -will carry over from the fall season for sophisticated holiday style.

Monahan and Roncal lay out some shine-infused looks that are easy enough to try at home and are universal enough for everyone.

Chic Sleek Shine:

To get started, use products that put shine in your hair. Monahan recommends Dove Shine Therapy Shampoo and Conditioner to give dull, lackluster hair shine. They help to protect, repair and align damaged cuticles to restore hair's ability to reflect light.

For straight hair, slick it back in a sleek ponytail, keeping it close to the scalp for an instant clean and sophisticated look. Finish off the look with a jeweled ponytail holder that is modest in size.

For a makeup look to match, keep eyes neutral with a focus on the cheeks. Achieve a sophisticated shimmer with a dewy, fresh face. Apply cream blush to the apples of the cheeks and finish off with a shimmered powder highlighter.

Modern Natural Shine:

For curls and waves, dry your hair halfway on low setting with a blow-dryer, then let your hair take a break from the heat and see the natural body bounce to life. Polish the look and add sheen with a satin bow headband.

Achieve a makeup look to complement this hairstyle with gilded eyes enhanced with rich metallic shadows, especially gold and silver.

To pull this off during the day, apply a metallic shade of gold across the eyelid or just to highlight under the brow bone, tear duct and cheekbones. To make your eyes shine, dab a little extra shadow in the inner corner of your eyes for a completely polished look.

Roncal recommends, "Be sure you are always holiday-party prepared-throw a Q-tips purse pack in your clutch. Q-tips are the ultimate beauty tool, especially for precise makeup application, blending and touch-ups."

Visit dovehair.com for a free sample of Dove Shine Therapy. For more holiday makeup tips, visit www.qtips.com.

-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page

Do You Look As Young As You Feel?

(NAPSI)-Have your 30s and 40s flown by and you don't feel different--you just look different? If so, then it's time to revitalize the first thing people notice: your hair color. Whether you're a blonde, brunette or redhead, your hair color sets the tone for your entire look. It can make you look 10 years older or 10 years younger. Family Circle's beauty director, Linda Moran Evans, says, "Women should use hair color as a tool to brighten up their entire face--if your hair color doesn't match your skin tone, you may look drab or washed out." Evans shares her expert tips for vital hair color and a vital you.

Hair Color Confidence

Revitalize your hair color by using a product that provides natural-looking, illuminating color. For your grays, Evans recommends keeping hair color looking natural by using a product that subtly blends away gray for that natural, classic look. Natural Instincts Loving Care has a gentle formula with no peroxide and no ammonia that leaves hair shinier and healthier looking than before you colored it. Added benefit--its volumizing formula will leave even fine or thinning hair looking fuller.

Moisturize!

To complement your revitalized hair color and brighten up your look, Evans recommends using products that help even out your skin tone and reduce the look of fine lines and wrinkles, like those from Olay Definity. Since skin loses moisture and elasticity, use a lightweight foundation that is moisturizing and contains at least SPF 15. Evans says, "Give your skin at least a full minute to absorb liquid formulas, so powder won't cling to slick spots."

Brighten Up

Reconsider your hair color and makeup color choices to complement your changing skin tone. Try going a little lighter with your hair color shade to enhance your complexion. Evans recommends adding a bright, rosy lip color to soften your overall look. One option is CoverGirl Outlast All-Day Lipcolor, which lasts 16 hours and has a beautiful shade range.

Stay Smooth And Silky

Nothing finishes off your look like shiny, healthy hair. Keep hair smooth and silky with a weekly deep-conditioning treatment. "Slather on the treatment and cover hair with a plastic shower cap to help it penetrate the hair to help maintain that just-colored look and feel," Evans suggests.

-----
www.fayettefrontpage.com
Fayette Front Page
Community News You Can Use
Fayetteville, Peachtree City, Tyrone
www.georgiafrontpage.com
Georgia Front Page

Respect Your Scalp, Love Your Hair

(NAPSI)-Combing through all the methods recommended to keep your hair beautiful, one truism stands out: The foundation for beautiful hair is a healthy scalp. As the summer sun and heat come to an end, it is time to start thinking about repairing summer scalp and hair for fall and winter. Hair experts point out that scalp sensitivities associated with dandruff can cause redness, itchiness, dryness and flakes. These are the symptoms that can decrease the luster and health of your hair.

While transitioning your lifestyle for the end-of-year seasons, remember to keep in mind your scalp and hair care routine. Dr. Marta Rendon, Head & Shoulders Global Celebrity Dermatologist, has five easy tips to care for your hair.

• Avoid spraying styling products containing alcohol directly on your scalp, as they may dry out the skin of your scalp.

• When choosing a shampoo and conditioner, look for one with a rich zinc compound formula. Head and Shoulders Smooth & Silky shampoo and conditioner contains a unique zinc formula that restores the scalp's ideal moisture level, allowing you to achieve a healthy scalp and beautiful hair.

• When in the shower, it is best to use lukewarm water; washing with hot water can promote a dry scalp.

• A good scalp massage promotes blood flow to the area, soothes nerves and relaxes the muscles, keeping the skin flexible to promote hair growth and luster.

• Use a brush whose bristles are made from hair. The flexible bristles are soft and therefore gentle on your scalp.

Hairstyles may be a seasonal trend, but every look needs a solid foundation. Head & Shoulders' system of shampoo and conditioner is essential to achieving a healthy scalp and beautiful hair.

-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page

Tips for Putting Your Best Face Forward this Fall

(ARA) – Bathing suits will soon be packed away for another year, but beauty doesn’t take a holiday when summer winds down. Women everywhere will need to modify their daily beauty routines to keep pace with autumn’s changing demands, and the rapid approach of the holiday season.

Your fall beauty regimen should focus on caring for the basics of beauty – skin, smile and hair. Here are some tips to ensure you enter the cooler months looking your best.

Fall Skin Care

Fall is one of the most demanding seasons for your skin. Not only does bright sunshine persist in many areas of the country, the air turns dry and cool – conditions which can add up to damage and drying.

* Remember to moisturize daily, and consider replacing the lotion or gel-based moisturizer you used over the summer months with a cream-based product. Cream-based moisturizers do a better job of locking moisture into the skin.

* You’ll still need sunscreen, especially if you spend a lot of time outdoors, but you can probably pack away the 50 SPF cream until next summer. Go with a lighter SPF. Many makeup lines now offer foundations that include UV protection.

* Stay hydrated. Make sure you get your recommended eight, 8-ounce glasses of water per day. If you live in a particularly dry climate, consider sleeping with a humidifier in your room. Not only will it help your skin, the humidifier can help relieve some respiratory symptoms brought on by dry weather.

Something to Smile About

Your smile is often the first impression someone has about you. “It’s easy to overlook the importance of taking care of your smile, especially as schedules get busier in the fall,” says Dr. Nancy Rosen, a New York City-based dentist whose clients include business executives, fashionistas and politicians.

* Before the holidays hit and you have time for little else other than shopping and entertaining, schedule a checkup with your dentist.

* White teeth can turn a nice smile into a show-stopper. Consider incorporating a teeth whitener into your everyday beauty routine. Crest Whitestrips Daily Whitening Plus Tartar Protection provides five-minute once a day whitening and protection from tartar and daily stain build-up. “These strips not only provide tartar protection, they’re a great way to whiten teeth daily.” Rosen says. “The strips are gentle enough to use every day, even for people who are sensitive to whitening.” They are available anywhere Crest products are sold; or log on to www.whitestrips.com for more information.

* The cool, dry air and crisp breezes of fall can lead to chapped lips. Use lip balm that contains UV protection to prevent chapped or sunburned lips. Avoid petroleum-based balms, as evidence has shown that petroleum can actually dry out your lips.

Have a Good Hair Day

The flagrant abuse you subjected your hair to all summer comes home to roost in the fall. Autumn is a great time to recover from the effects bright sun and pool chemicals had on your hair.

* Update your cut. It’s a new season and a good time for a fresh start. Look for a cut that complements your face, is fashionable yet easy to care for – a style that will serve you well through the increased busyness of the fall and holiday season.

* Treat yourself to a deep-conditioning session at the salon to help repair sun and chlorine damage. Afterward, use a light conditioner or shampoo/conditioner combination every time you wash your hair.

With a few simple enhancements to your daily routine, you can ensure your beauty regimen doesn’t fall behind this autumn.

Courtesy of ARAcontent

-----
www.fayettefrontpage.com
Fayette Front Page
Community News You Can Use
Fayetteville, Peachtree City, Tyrone
www.georgiafrontpage.com
Georgia Front Page

Sensationnel's 'Hair Idol ... The Show' Stretches to Bring Glamour Back to the Beauty Industry

GBB Note: Kudos to the Georgia winners!!

PRNewswire/ -- Sensationnel's "Hair Idol The Show" was a big hit at Bronner Brother's International Hair Show in Atlanta. This national competition showcased the latest trends in hairstyles using Sensationnel hair products. An up-and-coming generation of young models took the runway with beautiful hairstyles and glamorous fashions. The competition was a night of fashion trends, featuring the model finalists from 2007, and hairstylist and model teams competing for the 2008 title.

The contestants competed in four categories, three of which were runway competitions. The three runway categories included casual day, dressy evening, and fun & funky. The fourth category was an avant-garde glamour photo competition. The overall winning teams are:

  Overall Winner - Team 2:   Shalynda McKenzie, model, Woodbridge, VA
                            Adrin "Seven" Washington, hairstylist,
                            Giavonnis Salon, Upper Marlboro, MD

 Second Place - Team 10:    Tia'Sharee Wallace, model, Lawrenceville, GA
                            Derrick "Babyboy" Watson, hairstylist,
                            Salon Couture, Decatur, GA

 Third Place - Team 15:     Ambrosia Woods, model, Phoenix, AZ
                            Madrid Johnson, hairstylist, Madrid
                            International, Phoenix, AZ

 Third Place - Team 15:     Ambrosia Woods, model, Phoenix, AZ
                            Madrid Johnson, hairstylist, Madrid
                            International, Phoenix, AZ

The first place overall winning model, Shalynda McKenzie, is a native of Dothan, Alabama. She recently was a semi-finalist in Americas Next Top Model. Last year Shalynda and her stylist, Seven, won first place in Glynn Jackson's Super Model of the year award for DC, Maryland and Virginia. She is pursuing a professional modeling career. The first place overall winning hairstylist, Adrin "Seven" Washington, is known for healthy hair. He is a South Carolina native, and holds a Mass Communications degree from Claflin University. His stellar signature styles have found their way to the pages of Vogue, Essence and other leading beauty and fashion magazines as well as Good Morning America, Martha Stewart and Extreme Makeover. Patti La Belle, Chaka Khan and Access Hollywood's Shaun Robinson are among his celebrity customers.

The second place overall winning model, Tai'Sheree Wallace, is affectionately referred to by some as "Runway" for her effortless gait. This Detroit native has participated in Fashion Week in New York and graced the cover of Hotlanta. The second place overall winning hairstylist, Derrick "Babyboy" Watson, is a Detroit native and currently owner of Salon Couture. Watson, who has served as an educator for several major hair companies, strives to achieve top quality work and deliver uncompromising service to all his clients. Derrick continues to be an entrepreneur on the move as he expands his business repertoire to include music videos and a growing celebrity clientele.

The third place overall winning model, Ambrosia Woods, is a native of Phoenix, Arizona. She is a customer service representative at Arizona Public Service. Ambrosia is also completing an associate degree in science, and plans to transfer to Spelman College to complete her studies. The third place overall winning hairstylist, Madrid Johnson, is a consummate professional. He is a recognized leader in the world of cosmetology, and one of few elite stylists licensed to practice anywhere in the U.S. Madrid is president of Madrid's International Apprenticeship Training Center, Chairman of the California Hair & Fashion Counsel, Vice-President of the Image Color Counsel, a member of both the National Cosmetology Association's Elite Educators Group and board member of Skyline School of Cosmetology.

  First place winning teams for the individual categories are as follows.

 Avant-Garde Glamour - Team 2: Shalynda McKenzie, model, Woodbridge, VA
                               Adrin "Seven" Washington, hairstylist,
                               Upper Marlboro, MD

 Casual Day - Team 10:        Tia'Sharee Wallace, model, Lawrenceville, GA
                              Derrick "Babyboy" Watson, hairstylist, Salon
                              Couture, Decatur, GA

 Dressy Evening - Team 15:    Ambrosia Woods, model, Phoenix, AZ
                              Madrid Johnson, hairstylist, Madrid
                              International, Phoenix, AZ

 Fun & Funky - Team 2:        Shalynda McKenzie, model, Woodbridge, VA
                              Adrin "Seven" Washington, hairstylist,
                              Upper Marlboro, MD

Sensationnel's "Hair Idol The Show" was a night for creative hair styles that showed the beauty of Sensationnel's weaves, extensions, wigs, hairpieces, braids and accessories. This competition also gave several local fashion designers the opportunity to showcase their breathtaking creative clothes. Fashion Designers included Ooh La La, The Wilburn Sisters, Jeremiah Odeh, and Dariusm, the featured designer was Bramer Leon. Bre Scullark from America's Next Top Model was the show's model headliner.

Hair Idol gave over $50,000 in cash prizes to winning teams. In addition to cash, the winning model will receive a fashion spread in Upscale Magazine, a one-year modeling contract, and representation from a New York Modeling Agency. The overall winning team selected the Martin Luther King, Jr. National Memorial in Washington DC as the charity to receive a $10,000 donation. Sensationnel also paid travel expenses for competing teams and last year's Hair Idol model finalists and the winner to participate.

"Hair Idol The Show" was produced by ConcreteMix22 under the direction of Dennis Shortt. In the 61-year history of Bronner Brothers' International Hair Show, this is the first time an outside company produced the hair show. Before heading his own agency, Dennis co-created and ran Burrell Consumer Promotions Inc., once a subsidiary of Burrell Communications Group.

In addition to Hair Idol, the Bronner Brothers Hair Show included over 300 exhibitors, over 120 advanced seminars, specialized boot camps, hands-on workshops, an all-new "Cuttin Up Comedy" show, other entertainment with celebrities and Sunday Morning Service. Bronner Brothers is an Atlanta-based company that has been celebrating beauty for over 61 years. Namaste Labs, makers of Weave Rx and Olive Oil, joined Bronner Brothers as the exclusive product sponsor for Sensationnel's "Hair Idol The Show."

Sensationnel was founded on the principles of creating innovative, premium quality hair extensions, hair pieces and wigs to address the needs of professional stylists and consumers worldwide. Sensationnel's hair products are sold in North America, South America, the Caribbean, Europe, Africa and Australia. The company's brands include Goddess, Kanubia, Instant Weave, Pro10 and Premium Collection. Fact sheets, photos and related information can be provided upon request. Additional information about Bronner Brothers, Sensationnel and "Hair Idol The Show" can be found at www.bronnerbros.com, www.sensationnel.com and www.sensationnel.com/hairidol08.

-----

www.fayettefrontpage.com
Fayette Front Page
Community News You Can Use

Newell Rubbermaid's Goody Luxe Hair Accessories Unite Style and Technology to Solve Common Consumer Frustrations

PRNewswire-FirstCall/ -- Newell Rubbermaid's (NYSE:NWL) Beauty & Style global business unit today announced the launch of Goody Luxe(TM), a premier line of hair jewelry designed to address global hair trends while offering consumer-desired functional benefits previously not available in this category. Equipped with StayPut Hold(TM) technology, the Luxe Collection holds steady at the office and on the town to resolve the most common frustration women experience with hair jewelry -- it slips or falls from their hair -- while adding a touch of timeless sophistication.

Historically, hair jewelry has been reserved for special occasions, such as weddings and holiday parties. However, Goody brand managers have found that many women now wear hair jewelry at least once per week as an affordable way to add style to everyday attire. Extensive consumer research and focus groups with female consumers in their 20s, 30s and 40s highlighted an innovation opportunity in the growing hair jewelry segment. Consumers indicated a desire for distinctive, well-made hair jewelry in classic styles appropriate for everyday wear and special occasions. They also expressed disappointment with current hair jewelry offerings, where metals and embellishments often mean additional weight that is not only uncomfortable to wear but is also prone to slip from the hair. In fact, 89 percent of consumers studied cited experiences with accessories that were too heavy, of poor quality or slid out of the hair.

"The Goody Luxe Collection addresses a trend toward hair jewelry that is being embraced by women across the globe, whether in the U.S., Europe, China or Mexico," said A.J. Ross, president of Newell Rubbermaid's Beauty & Style global business unit. "Our female consumers continue to seek affordable luxuries to add sophistication to their wardrobes, and they trust our Goody brand, with more than 100 years of hair products experience, to meet their needs with products like Luxe that are on trend and offer real performance benefits."

To solve consumer concerns with slipping, many of the products in the Goody Luxe Collection combine the elegance of hair jewelry with Goody's patented StayPut Hold technology. StayPut Hold grip technology provides a secure hold that prevents accessories from sliding out of hair during activities but is gentle enough to remove without snagging. It was first used in a line of Goody hair accessories for athletes and active women. In the Luxe Collection, StayPut creates a strong hold so wearers can work, play or dance without worrying about mussed hair styles or lost hair accessories.

The Luxe Collection is comprised of a variety of high-quality barrettes, fashion combs, headbands and ponytailers in four styles: Vine, Deco, Antique and Starburst. They range from classic to modern and capture the crisp, sleek lines of art deco, the charm and romance of vintage jewels, the whimsy and light of the constellations and the flourishing expressions of vines and blooms. The Goody Luxe Collection is now available at leading food, drug and mass market retailers in the U.S. and Asia with a suggested retail price ranging from $2.99 to $6.99. Luxe will be available in Europe, Mexico and Australia later this year.

Helmet Hair: Fighting Back Against Crunchy, Stiff Locks

(NAPSI)-According to a recent survey, 42 percent of women face the ‘do disaster known as “helmet hair.” This crunchy, brittle feel and look is generally caused by styling products-and as a result, 83 percent of women are confused about which product to use for what styling purpose.

Fortunately, with today’s styling products, it’s possible to kick helmet hair to the curb. For example, one new line, which includes a shampoo and conditioner, spray gel, styling mousse and hair spray, is designed to give women the strong hold they need, with the touchable softness they crave.

Celebrity stylist Sarah Potempa is a huge fan of this new line. “I’ve used Aussie’s Opposites Attract products on celebrities and on my own hair with fantastic results,” she says. “The products capture a modern approach to style, which combines strong hold and run-your-fingers-through-it softness.”

This season, women can get gorgeous style with some of Potempa’s easy styling tips:

• Lightly mist a flat, boar-bristle hairbrush with the hair spray and then brush the hair back for a perfect, smooth ponytail.

• For a casual, beachy look, apply a small amount of styling mousse to damp hair. Then take large sections of hair and scrunch upwards. Allow to air-dry and watch your hair transform into beautiful, soft waves.

To learn more about Opposites Attract, visit www.touchablesofthair.com. While you’re there, you can check out Aussie’s “End Helmet Hair” makeover contest, where you can enter to win an all-expenses-paid trip to New York City and a style makeover with Potempa.

Celebrity stylist Sarah Potempa recommends a new line of styling products that “capture a modern approach to style, which combines strong hold and run-your-fingers-through-it softness.”

Cloning Hairs Seen As Possible Solution to Baldness

24-7 - While the common term is male pattern baldness, the problem of becoming bald prematurely is actually fairly common in both men and women. Millions of men and women suffer from this problem, but there might be a solution forthcoming to allow people to regain their old, lustrous locks --- through the controversial technology known as cloning.

The idea behind this, a technique known as "follicular cell implantation," was recently tested on human beings by a British team of researchers. They promptly hailed the procedure as a major advance in the methods available for hair restoration, with the financial backing from the government amounting to 1.9 million.

Theoretically, the therapy could provide limitless replacements for lost hair. According to the team, the procedure could be used to replace hair lost to burns, cancer treatments, or the simple ravages of old age. The researchers estimate that the technology might be available to the average patient within the next five years, in the best-case scenario.

The method involves extracting cells from the skin known as dermal papilla. These cells are known to be responsible for the growth of hair, and are usually extracted from the back of the scalp - where hair growth is known to continue despite losses everywhere else. The cells are placed in a special culture, where they are made to multiply, stimulating them into developing new hair follicles. The technique has also been successfully used to rejuvenate areas that have simply stopped producing hair.

Intercytex, the British company behind this procedure, is among the major companies competing to find a way to reverse the hair loss that affects an estimated 40% of men over the age of 50. They say that over a thousand injections might be required before the number of hair cells in bald patients will show any signs of growth, but believe it would be quicker and less invasive than the current alternative: hair transplants.

According to the team, it only takes a period of eight weeks for the cells to be able to generate millions of themselves in the special culture developed, allowing for rapid re-growth of hair follicles in the skin. Japanese, Italian, and American groups have also reportedly made progress in using cloning as a means of restoring hair growth, particularly through the use of adult stem cells.