Wednesday, October 21, 2009

Defeat Dryness

(NAPSI)-It may be simpler than you realize to kiss dry, chapped lips good-bye.

The problem is dry air, cold temperatures and wind can all have a drying effect on skin by drawing moisture away from the body. In fact, lips are composed of the body's thinnest and most fragile skin and are particularly vulnerable, often being the first area to present signs of dryness, sunburn and other wear and tear.

According to a recent survey, 53 percent of the population and 67 percent of women experience dry lips. Symptoms include:

•Dehydration-Lips feel dry and tight.

•Rough Texture-Lips are rough and scale easily.

•Diminished Tone-The natural hue appears faded.

Fortunately, there are easy and inexpensive ways to protect your lips. Here are hints that can help:

•Refrain from licking your lips, which can actually enhance dryness.

•Drink plenty of fluids to remain hydrated.

•Use a humidifier at home to moisten the air.

•For extra protection from wind and cold air, cover your lips with a scarf when you're outdoors.

•Consider a lip product designed to repair damage and improve lip health. To help with long-lasting relief that goes beyond a simple barrier, Neosporin, a brand known for its legacy of healing and leadership in the topical antibiotic category, has introduced a new line of lip health products. It features a patented technology that contains a combination of essential lipids, fatty acids and antioxidants designed to provide cells with the building blocks they need to repair themselves. The daytime Neosporin Lip Health contains SPF 20 to protect skin from the sun's damaging rays. The Overnight Renewal Therapy works during the body's natural recovery process while you sleep for softer lips the next day. Together, they're clinically proven to give you visibly healthier lips in three days.

To learn more about the simple steps you can take to keep your lips healthy, visit www.neolips.com.

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Wednesday, October 14, 2009

Affordable fall beauty secrets revealed

(ARA) - In the sea of beauty lotions and potions, how do you know what really works and is worth your hard-earned dollar? It's best to trust the experts who test them all so you know what is fabulous, and what will flounder.

Polly Blitzer, founder and editor-in-chief of BeautyBlitz.com, has spent years immersed in the beauty industry. Today she offers her insider tips for getting the best style at an affordable price:

Tip 1: Utilize the Internet for beauty buzz and best buys

The Internet is a great place to research, find and buy beauty products. There are blogs, sites and forums devoted solely to helping you look good and they can even save you time and money by weeding through the fads and helping you cut through the beauty aisle clutter. Blitzer recommends drugstore.com for their deals on top products.

Tip 2: As weather cools, keep hair healthy and shiny

When looking at hair products, it's hard to tell if it's worth spending more for expensive treatments. What's the difference between pricey and less expensive products? There are a few things that could account for the price difference – packaging, exotic ingredients, small manufacturing facilities, etc. That doesn’t mean, however, that products without those are any less effective. Look for hair care products that have won numerous awards by beauty and fashion magazines since they have expertise in the area.

To get sexy autumn locks at an affordable price, try Pantene Pro-V products. Experts agree that Pantene products provide damage protection that even the leading salon brands can't beat and the line was even recently awarded the "Good Housekeeping" Institute Seal.

Tip 3: Utilize household staples

When looking to save a buck and still look fabulous, see what you have around your house. Always stock up on cotton swabs because they can be used for virtually anything. Clear nail polish goes beyond nail use – fix a quick loose stitch on the bottom of your pants or stop an itching mosquito bite.

Tip 4: Think quality skin care for less

You don’t need to spend a lot of money to get a quality skin care product. Magazines and beauty editors say great things about – and give plenty of awards to – drugstore favorite Olay Regenerist Micro-Sculpting Cream. Priced at $25, it recently outperformed pricier luxury creams costing as much as $350 in testing by the "Good Housekeeping" Institute. Its high quality ingredients and both immediate and long-term results make it a great buy.

Tip 5: Focus on the fall beauty trends

Metallic nail polishes are in this season – everything from silvers to bronzes to golds. The red lip is still on-trend as is the smoky eye, although it’s been freshened up by using soft grays instead of severe blacks. Finally, on cheeks, try a nice pink flush to give yourself an almost fairy or pixie look. Blitzer likes CoverGirl’s Cheekers collection, also a regular winner in the beauty magazine competitions.

Tip 6: Get the hair color to match the look

Want to find a way to extend the time between your salon visits without sacrificing great looking color? Current at-home dye kits are very easy to use. One that particularly stands out is Clairol Perfect 10 by Nice 'n Easy. It was the most awarded at-home hair color in 2008 by beauty editors at national beauty magazines because it’s the first to offer high-gloss hair color that covers 100 percent of grays in just 10 minutes. Look for rich, shiny colors this fall in shades of gold.

Courtesy of ARAcontent

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Monday, October 5, 2009

How To Look Great In Glasses

(NAPSI)-Finding the perfect eyeglasses doesn't have to be difficult or break the bank. One important tip to remember is that facial features are the best guide for selecting the most complementary pair of frames.

"If people try to follow trends too closely when shopping for glasses, they may end up choosing a pair that doesn't fit properly or complement their face," said supermodel and fashion designer Daisy Fuentes. "It's important to find frames that accentuate your best features before focusing on the look you are trying to achieve, whether it's stylish, intelligent or geek chic."

Fuentes, whose line of affordable eyewear is sold at Walmart Vision Centers, recommends the following tips for matching the perfect pair of glasses with various face shapes:

Oval: Keep balance and proportion in mind when trying on different options and look for frames that are as wide as the broadest part of the face. Make sure the eyewear features aren't overwhelming.

Round: A round face is full with curvy lines and no angles. Use eyewear to provide a slimming effect and minimize the fullness of the face. Avoid square styles. Look for oversized eye shapes in oval or rectangle to make the face appear longer and thinner.

Square: Square faces often have a strong jawline, broad forehead and wide chin and cheekbones. Choose a frame with soft lines or curves to enhance and make the face appear longer. Try highlighting the cheekbones with a cat-eye-inspired look.

Another factor in choosing frames is the prescription in the lenses; this affects which frame style to pick. Plastic frames are usually the first choice for thick lenses, although they may have a tendency to slide down the nose frequently without adjustable nose supports. Metal frames are more durable and are a great choice for people who prefer a lower-profile design. Whichever the choice of frames, be sure to pick a color that complements hair, eye color and skin tone.

"If you have red hair and freckles, avoid bright red frames. Dark skin tones look great with a lighter pair of glasses and vice versa," said Fuentes. "Pick hues that accentuate your eye color. You can amplify your brown or blue eyes by wearing glasses with a similar shade."

After selecting the frames, it's important for people to wear glasses that are recommended by an optometrist and to get regular eye exams to ensure the prescription stays up to date. The latest eyewear styles by Daisy Fuentes and other celebrities, as well as affordable eye exams by licensed optometrists, are available at nearly 3,000 Walmart Vision Centers across the country.

Look Out for this Season's Hottest Eyewear Trends:

Animal Attraction: Leopard and snake in all shapes, sizes and colors. Mix with any trendy color to make a glam statement.

Retro Revival: Vintage is new again with a sprinkle of geek chic. A great vintage accessory will spice up any wardrobe and keep a signature look from looking stale.

Star Studded: Bold, brave, confident…perfect to satisfy the inner diva and make heads turn when entering a room.

True Beauty: From airy feminine details to dangerous curves, make sure to infuse some personality into an everyday wardrobe.

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Tuesday, September 29, 2009

Three beauty looks to get ready for the holiday party season

(ARA) - With the season of soirees upon us, the ultimate look is needed to stand out among the crowd of little black dresses. With a few simple steps, it’s easy to have the appearance of professionally done makeup without emptying your wallet. Be your own makeup artist by trying these three looks from the pros to accent your best features.

Smokey eyes
International makeup artist, Jemma Kidd recommends a dramatic smoky eye to pump-up the glam.

Step 1 – Sweep a light highlighter shade over the whole lid to the browbone.

Step 2 – Apply a dark and intense shade along the lashline, blending up and smoking outwards to the socket line.

Step 3 – Smudge eyeliner across upper and lower lashline; use black for ultra intensity.

Step 4 – Finish off with dark, black mascara, and for a full on look, go for false eyelashes. For an ultra-modern take, add a touch of glitter to lower lids and lashes.

Tip: To finish off the face, use a nearly-naked base, with barely-there flush on cheeks and a nude color for the lips.

Natural perfection
Petra Strand, makeup artist and creator of Pixi, firmly believes that makeup should make a woman look like herself – only more gorgeous.

Step 1 - Prime the skin with a primer – skin will look youthful, glowing and hydrated.

Step 2 - Switch to a base that is sheer and use a concealer for those areas that need a little extra help. Your complexion will look naturally flawless.

Step 3 - Use a cheek gel instead of regular blush to give an instant "lift" with a transparent touch of color on the apples of the cheeks.

Step 4 - Switch from full coverage lipsticks to a tint of color that has both the moisture and treatment of a balm for a perfect pout.

Tip: The next generation of powders is here with a diffused matte finish that is truly perfect to "set your makeup" so that it goes the distance yet you look "fresh as a daisy."

Sophisticated glamour
For classic holiday glam, celebrity makeup artist Napoleon Perdis recommends being bold and brilliant.

Step 1 – Prime your skin for a flawless canvas for makeup application and follow with your perfect foundation match for full coverage and matte skin.

Step 2 – Make a lip statement. Red lips are the most glamorous trend of the season. Pick your favorite red and make sure to always apply lip liner to prevent bleeding. To give the illusion of fuller lips, dab some gloss only on the center of the pout, over lipstick.

Step 3 – To perfectly complement your bold lips, keep the eyes neutral. Use a neutral and easy palette of taupe eye shadows for a seductive eye.

Tip: Complete the look with black mascara – always remember that three coats is the magic number, and a look is never complete without show-stopping lashes.

Don’t have all that’s needed for the ultimate glam look to show off your best assets? Relax, Target has you covered. Pick up premiere makeup products at budget-friendly prices from Pixi, JK Jemma Kidd and NP Set at Target stores nationwide and at target.com.

Courtesy of ARAcontent

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Tuesday, September 22, 2009

Look Good...Feel Better Announces 'Women of Hope is Beautiful' Honorees

/PRNewswire/ -- Look Good...Feel Better, a national public service program that helps women cope with the appearance-related side effects of cancer treatment, proudly announces the honorees from its Women of Hope is Beautiful campaign, a nationwide search to identify five women who embody the core values of the Look Good...Feel Better program -- courage, confidence, control, community and caring -- and inspire others with their spirit.

The five Women of Hope is Beautiful will be honored at the DreamBall, an annual black-tie charity gala at the Waldorf=Astoria, held on September 24, that supports the Look Good...Feel Better program and celebrates its 20th anniversary. The women will also receive complementary makeovers with hairstyling by Anthony Barrow, Avon Global Stylist and Advisor, and makeup application by Ida Abruzzi.

"We received so many compelling stories of strength and determination, and it was very challenging to select just five women," says Louanne Roark, executive director, Personal Care Products Council Foundation and the Look Good...Feel Better program. "These women have all experienced the tremendous impact a Look Good...Feel Better session can have on a woman's emotional and physical wellbeing, and they each serve as an inspiration to other women undergoing cancer treatment." The five finalists were chosen from more than 150 submissions to the Look Good...Feel Better blog at www.lookgoodfeelbetter.org.

The Women of Hope is Beautiful hail from all across the country - from Washington state to South Carolina to New York. They are mothers and wives, sisters and daughters, and while they each fought an individual battle against cancer, they have all benefited from attending a Look Good...Feel Better session, and are connected by their positive outlook and remarkable determination in the face of this disease. The honorees include:

Lesley Bonner, who began her battle against Hodgkin's Lymphoma this year, the same week as her 39th birthday. She attended a Look Good...Feel Better session to learn how to deal with her new wigs and head scarves, and makeup application tips. "The best part of the workshop was getting to meet so many beautiful women, all dealing with many of the same issues as myself. I am not alone; I am not different," she says.

Andrea Brown Buford, 52, who was diagnosed with breast cancer last year and attended a Look Good...Feel Better session. "When I did lose my hair, that first day as I prepared to step out into the world among people that knew me with a head full of hair, I took the time to apply what I had learned on my face, but also, that which I had experienced was in my heart," says Andrea. "I stepped out knowing I walked in pure radiance."

Vicki Everhart, 59, a typically strong and independent woman whose breast cancer diagnosis left her frightened and reeling with uncertainty. Vicki calls her Look Good...Feel Better session a "turning point" in her cancer treatment. As she says, "I was so tired and drained from treatments and really only wanted to curl up in a corner...When I left, I felt like I had gotten a new lease on life, and felt pretty for the first time in months!"

Aarika Johnson, who was diagnosed with breast cancer this year on her 25th birthday. As a cosmetology student, Aarika wondered who would want to get their hair cut by the "bald chic." The Look Good...Feel Better workshop was a turning point: "Someday, I was going to have a woman in my chair getting her last haircut before her treatment begins, and maybe I will be of some comfort to her that she will get through the obstacles ahead."

Michele VonGerichten, 46, who is a breast cancer survivor. Michele made the decision to get chemotherapy as an aggressive, preventive measure and immediately made the decision to enroll in a Look Good...Feel Better session. She attended the class excited that it was "something just for us women to help build our self-esteem." She says that she felt a kindred spirit with the other women in the session, and "returned home feeling like I could stay beautiful, and that I was not alone!"

The Women of Hope is Beautiful will be introduced on stage at the DreamBall by Hoda Kotb, co-anchor of the Today show and a breast cancer survivor. Kotb is being honored as this year's "DreamGirl" for her courage in openly sharing her cancer treatment and recovery with millions of viewers on the Today show.

"Hoda and the Women of Hope is Beautiful are such an inspiration - they have shared their remarkable journey with cancer diagnosis, treatment and recovery to encourage and inspire others," says Roark. "We are thrilled to celebrate them at this year's DreamBall as their stories are representative of all the women who have gone through the Look Good...Feel Better program over the past 20 years."

Since 1989, Look Good...Feel Better has helped 650,000 women with cancer look good, improve their self-esteem and thereby manage their cancer treatment and recovery with greater confidence through free workshops, practical tips and guidance. Look Good...Feel Better is a collaboration between the Personal Care Products Council Foundation, the American Cancer Society and the National Cosmetology Association.

The DreamBall is jointly sponsored by the Personal Care Products Council Foundation and the American Cancer Society, bringing together nearly 700 executives in the cosmetic industry for the largest Look Good...Feel Better fundraiser of the year.

Look Good...Feel Better is a collaboration between the Personal Care Products Council Foundation, the American Cancer Society, one of the nation's largest voluntary health organizations, and the National Cosmetology Association, a national organization of more than 25,000 hairstylists, wig experts, estheticians, makeup artists and nail technicians. Visit www.lookgoodfeelbetter.org or call 1-800-395-LOOK to learn more about the program, to find a program in your area, or for information on how to volunteer.

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Saturday, September 5, 2009

Colorful Trends Turn Up The Heat

(NAPSI)-The weather may be cooling down, but fashion trends for the fall are turning up the heat. This season is all about neon accents and make-a-statement looks. Here's the inside scoop on this season's must-have trends.

• Neon rocks the fingertips. The '80s are back, with neon colors spotted on virtually every runway. For those who are a little more girl next door and a little less queen of the catwalk, it's still possible to embrace the latest trends. Start small by rocking a neon shade on your fingertips. The China Glaze nail polish line carries great, bright colors like Neon Purple Panic, Neon In Lime Light and Neon Turned Up Turquoise. Besides being a major trend, a glance at colorful nails is a quick way to pump up your mood as the weather turns dreary.

• The eyes have it for drama. This season, for eyes, the rule of thumb is the more dramatic, the better. Gray, smoky, come-hither eyes are a must, especially when topped off with a great set of lashes. Individual lash application can be tricky, so for the nonprofessional, strip lashes are the way to go. Use an understated set of Ardell strip lashes to add oomph without looking overdone.

• Add new colors for a new look. For the adventurous, colorful eye shadow will wow. With a big statement, it is especially important to test out a few shades until you find one that works for you. Sally Girl has a huge variety, and since they are inexpensive, it's easy to try a few different shades without spending big bucks.

• Update your hairstyle. Still growing out your 2008 bob haircut? Update the style by adding curls and waves with a mini flat iron. It's simple to do and produces curls that are edgier and more modern looking than those made with a curling iron.

Ernie McCraw is a licensed cosmetologist and director of beauty education for Sally Beauty Supply, the world's largest retailer of professional beauty products. With more than 25 years in the beauty industry, Ernie has expertise in all phases of cosmetology. If you have a beauty question, please e-mail Ernie at asksally@sallybeauty.com. To find a Sally store near you, call 1 (800) ASK-SALLY or go to www.sallybeauty.com.

by Ernie McCraw

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Thursday, August 27, 2009

L'Oreal Reveals Beauty Habits in the Face of Recession

/PRNewswire/ -- In an ongoing effort to better understand women's beauty routines, L'Oreal, in its 100th year, commissioned an international usage survey. The research featured some unexpected findings about how women's makeup habits are adapting in response to the recession, including how women are using makeup to get ahead at work.

The Beauty Barometer survey asked 4,000 women in the U.S. and four European countries about their cosmetic products and usage. And findings revealed that while women have changed the shades they purchase to be more "natural," they won't be giving up their favorite products anytime soon. Survey highlights include:

-- Nearly half of U.S. women surveyed believe wearing makeup gives them
an advantage at work and makes them feel more in control
-- Four out of 10 U.S. women are wearing more neutral shades and a more
natural makeup style than before the recession

-- The majority of women surveyed believe wearing makeup makes them feel
more self confident, and even more believe that wearing makeup
improves their self image (82 percent and 86 percent respectively)

Proving that beauty is recession-proof, nine out of 10 women in the United States and Europe reported no change in makeup usage despite the economic crisis.

Women won't compromise on their hair either - when it comes to saving money, most U.S. women surveyed (63 percent) have not cut their hair to make it less expensive to maintain.

L'Oreal has led the beauty industry for the past 100 years through a keen understanding of consumer attitudes and preferences. The brand's goal has always been to make beauty accessible to all and to develop products that meet the cultural preferences and beauty needs of women and men around the globe.

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