Why Look Older When You Can Look Simply Ageless?

(NAPSI)-If you think you're looking older, you may have your foundation to blame.

Different techniques and approaches work best at different ages, so it's best to periodically reconsider the products you use and the way you apply them.

For example, Dr. Zoe Draelos, clinical and research dermatologist, points out that "Females typically wear facial foundation at least eight hours a day, so a formulation that helps improve skin condition can have profound benefits over time, especially for women with sensitive skin."

The routines you use in your teens and 20s may actually work against you in your 30s, 40s and 50s. Here are some tips from the experts:

• After 35, less is better. Heavy makeup can accentuate wrinkles by settling into fine lines. You may want to use a foundation with added vitamins and antioxidants such as CoverGirl & Olay Simply Ageless Foundation to achieve a smooth, even finish and skin tone.

"When applying foundation, it's important to only apply where needed, then blend throughout. Simply Ageless is great because the formula is light and sheer but easily buildable for full coverage," says Molly R. Stern, CoverGirl celebrity makeup artist.

• Opt for a cream blush. Powder blush can provide an unnaturally heavy spot of color that does not blend easily. A cream blush will give your skin a natural, dewy, glow that will look like it's coming from inside instead of the color just sitting on the skin.

• Focus on the eyes. Choose lighter (charcoal, gray, blue and brown) rather than black eyeliner, which can make eyes look small and can also emphasize fine lines around the eyes. Choose lighter shades for eye shadow as they tend to visually open the eyes. Keep your eyebrows in shape and a little fuller. A too-fine brow line can be aging.

• Lighten up. Choose a lighter shade of lipstick and preferably one with a hint of gloss. Also, stick to warm shades. Shades with blue undertones can make mature lips look cold.

Finding the right shades and products is easier than ever, as there are an increasing number of products on the market for mature skin. In this economy, drugstores can be a great alternative to spending department store prices, and can offer products that are just as effective. CoverGirl & Olay Simply Ageless Foundation is part of a new generation of anti-aging makeup that stays suspended over fine lines and wrinkles, making them look less noticeable and providing beautiful flawless skin. The formula helps promote collagen generation and contains antioxidants to help protect the skin from free radicals.

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Get Married and Celebrity Event Designer Colin Cowie Offer 2009 Spring Trends That Merge Personal and Seasonal Styles for the Fashion-Forward Bride

/PRNewswire/ -- Spring is the start of the wedding season, and a time when brides have additional options for every element of their celebration. From an abundance of flowers and fresh, seasonal foods, to moving the wedding outside and shortening the hemline, brides' options spring into high gear with the bright colors, smells, tastes and fashions of the season. Get Married unveils the latest spring wedding trends that exemplify an organic blending of styles and exude creativity, good taste and the true sense of the season.

For brides seeking the latest trends for their spring wedding, Get Married's show on Lifetime Television and www.GetMarried.com provide unique wedding ideas from the industry's leading experts who offer season-specific advice, ideas and inspirations that fit any budget and personal style.

Get Married teamed with Colin Cowie of Colin Cowie Lifestyle, internationally known as the arbiter of style, to offer the latest wedding trends to the springtime bride. "Spring is a thrilling time of the year - it represents growth and new beginnings - a perfect metaphor for a wedding," said Colin, lifestyle expert, celebrity wedding designer and host of Get Married on Lifetime Television and www.GetMarried.com. "The gift of a spring wedding is that it gives everyone a chance to revel in nature."

Colin Cowie and Get Married offer 5 Spring Wedding Trends for the Fashionable Bride who wants to merge personal and seasonal styles while capturing the essence of spring in her wedding.

1. Extract electric colors from nature: Lift colors straight from spring
leaves, flowers and shoots of grass, and bring them to the reception
tables and the bridal dresses. Grass green, canary yellow and
chaparelli pinks, accented with gold or pewter, are exciting and fresh.
2. Fuse youthful flavors in a sophisticated spirit: Capture the popping
colors of spring by serving lollipops at a candy station, popcorn at
valet, or other tasty treats to satisfy your palette.
3. Combine deep colors with lighter papers: Keep wedding invitations,
table cards and programs fresh with light papers like tissue and
vellum. Incorporate spring colors like white ink on rich green paper or
shocking pink ink on lime green paper. Reverse the formula with green
inks on white paper.
4. Shorten the hemlines and heighten the style: Stand out from the crowd
but blend with the event intention by wearing a shorter dress with an
eye-catching pair of heels. Create a chic retro look with a short
birdcage wedding veil and a set of short gloves.
5. Create an at-home atmosphere with backyard elegance: Create a quality
backyard wedding that is intimate and organic with your garden being
the aesthetic to inspire your decor. Spring weather is unpredictable
so have heaters and a back-up plan of moving inside or under a gorgeous
canopy.


"Springtime embodies a unique charm and is a theme in itself when it comes to weddings and celebrations," said Stacie Francombe, CEO and founder of Get Married and www.GetMarried.com. "The possibility of a spring wedding is endless, and Get Married offers brides all the latest seasonal trends and styles for brides on any budget."

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Atlanta Says 'I do' to Running of the Brides(R)

/PRNewswire/ -- Over a thousand newly engaged women and their helpers are expected to burst through the doors of New York's annual Running of the Brides(R) on Friday, March 20, 2009 hoping to snag the wedding gown of their dreams for a song.

The event, being held at the Filene's Basement in Atlanta, officially starts at 8:00am but brides-to-be and their teams have been known to show up the night before with sleeping bags and tents to be one of the first in line.

Over 2200 gowns, sizes 2 to 26, from famous bridal houses will be priced at $249, $499 and $699. These same gowns would go for $900 to $10,000 at bridal salons.

When the doors part, brides-to-be and their helpers will descend on 125 racks jammed with wedding gowns. Team-members will grab as many dresses as they can hold, then meet in a pre-determined spot. A makeshift fitting room will be available, but most brides will try on dresses on the selling floor.

And what if a petite bride discovers she pounced on a size 14 dress in pink chiffon instead of a size 4 in white satin? Her team will try to barter with other brides for the right designer of size.

Chaos reigns for the first hour, followed by shrieks of excitement, tears of happiness and applause when each bride finds THE ONE.

AOL.com recently named Filene's Basement's Running of the Brides(R) the "Number One Sale Worth Waiting For."

The Running of the Brides(R) is a one day sale and the gowns are not returnable. Hours are 8:00am to 9:00pm. Filene's Basement is at 3535 Peachtree Road in the Buckhead neighborhood of Atlanta, Georgia. For more information visit www.filenesbasement.com/bridal.

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Tips To Help Women Keep Their Cool

(NAPSI)-Making a few lifestyle changes can help millions of women prevent or minimize the effects of hot flashes.

Women may experience hot flashes for several years, with some women feeling just a little warmer than usual on occasion and others experiencing several uncomfortable episodes throughout the day and even night sweats.

Here are a few steps you can take to reduce them:

• Exercise at least 30 minutes a day.

• Dress in layers so it's easy to cool yourself off.

• Try to pinpoint what triggers your hot flashes. For some women it's coffee, spicy foods or alcohol.

• Soy might help. According to The North American Menopause Society, 40 to 80 mg of isoflavones daily may help relieve symptoms.

• Be sure you get enough sleep. If hot flashes disturb your sleep, talk to your doctor about ways to get adequate rest.

• Don't smoke. Smoking can increase hot flashes.

• If hot flashes are really uncomfortable and nothing you do helps, talk to your doctor.

"If hot flashes are severe and interrupting your life and you are not responding to common remedies or lifestyle changes such as diet and exercise, then perhaps it is time to discuss with your physician prescription options such as low-dose estrogen therapies," says Dr. James Simon, clinical professor of obstetrics and gynecology at George Washington University.

Low-dose estrogen therapies are recommended by many experts in the fields of gynecology and estrogen therapy, including The North American Menopause Society and The American College of Obstetricians and Gynecologists.

"Most physicians recommend that estrogen should be prescribed in the lowest effective dose and for the shortest amount of time to manage a patient's symptom," Dr. Simon adds.

One of the newest ways to deliver estrogen is a fast-drying colorless gel that can be applied to a woman's upper arm or shoulder. One low-dose, prescription-only gel indicated for the treatment of moderate-to-severe hot flashes is called Elestrin.

Another problem associated with menopause is a lack of interest in intimacy. Currently, clinical trials are being carried out on a product called LibiGel, which, if it's approved, may be indicated for low sexual desire in women.

Visit www.BioSantepharma.com for more information on both these medications.

If lifestyle changes do not help alleviate your symptoms, talk to your doctor about the possibility of treatment.

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UsTrendy Gives Away Designer Dresses for Prom

/24-7/ -- Just think what it would feel like to be adorned in one-of-a-kind designer couture for your first step onto the dance floor on the most memorable night of your life.

We all know how difficult shopping for a prom dress can be - trying to find the perfect dress that is chic, elegant, sexy, and - most important - a dress that no other girl will show up wearing! Nothing is worse than spending all that time and money trying to find a spectacular dress, only to find yourself on a dance floor of clones.

The UsTrendy Prom Dress Giveaway is the perfect place to find that unique and fashion-forward dress that will have all your friends asking, "Where did you find that dress?!" UsTrendy.com is a site where up-and-coming designers can post their work and have users like you vote on their designs before they hit the stores. The top rated designs will then be produced by UsTrendy. This year, you have a chance to win a brand new, super-stylish dress designed by one of our fabulous designers - for free! Just go to www.ustrendy.com/prom-dress-giveaway/

"The Prom Dress giveaway is a perfect way to give girls a once-in-a-lifetime opportunity to get celebrity star treatment and win a free designer dress which they may not otherwise be able to afford, particularly in this economic downturn. At the same time, the Giveaway helps to promote talented up-and-coming designers," states UsTrendy Founder, Sam Sisakhti.

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225 Winners Across 15 Cities Will Get Their Dream Makeovers by Style Guru Clinton Kelly

June 13th is the date for the Northpoint Macy's in Atlanta for Clinton's makeover! Deadline for casting is May 6.

(BUSINESS WIRE)-- Launching today with four audience makeovers on ABC’s The View, the “Macy’s & Clinton Kelly MAKE OVER AMERICA” tour will reinvent 225 women across the country with the help of style authority Clinton Kelly (TLC’s What Not To Wear). Traveling to 15 cities over the spring and fall, Macy’s and Clinton Kelly will make over 15 women in each market culminating in a runway show to unveil the makeovers at each local Macy’s store. Additionally, one lucky winner from anywhere in the U.S. will be selected for the ultimate Clinton Kelly makeover and shopping spree at Macy’s Herald Square in New York City.

Women can enter the contest at www.macys.com/makeoveramerica, where they will be asked to upload a photo or video and answer questions on why they should be selected for a Clinton Kelly makeover. Also online, America can vote for the “best makeover” after each event and can engage Clinton Kelly on other issues of fit and style. The closing for the entry period varies by market, so interested participants should check online for details.

“MAKE OVER AMERICA is taking to the masses the formula that works wonders for so many women on my television show,” says Clinton Kelly. “It’s not strictly about trends or solely about shape. It is finding current looks that accentuate someone’s lifestyle and personality and offer a figure-flattering fit. I can’t wait to get out there and work with all these women – more than 200 of them – to help transform their personal style!”

The MAKE OVER AMERICA tour will visit the following cities:

(event dates available online at macys.com/makeoveramerica)

Austin, TX – Macy’s at the Domain
Minneapolis, MN – Macy’s Southdale (Edina)
Boston, MA – Macy’s Burlington
Palm Beach, FL – Macy’s at the Gardens
Denver, CO – Macy’s Cherry Creek Mall
Atlanta, GA (Alpharetta) – Macy’s Northpoint
Orange County, CA – Macy’s South Coast Plaza
Kansas City, KS – Macy’s Oak Park Mall
Philadelphia, PA – Macy’s Cherry Hill (Cherry Hill, NJ)
Paramus, NJ – Macy’s Paramus Garden State Plaza
Chicago, IL – Macy’s on State Street
Scottsdale, AZ – Macy’s Fashion Square
New Orleans, LA – Macy’s Lakeside (Metairie)
Portland, OR – Macy’s Washington Square
San Francisco, CA – Macy’s Stoneridge Shopping Center (Pleasanton)

A former editor at Mademoiselle and Marie Claire magazines, Kelly made his debut on TLC’s What Not to Wear in 2003. It was Kelly’s talent for offering unflinchingly honest style appraisals with humor and compassion that brought him to the attention of Macy’s. For the past three years, Kelly has traveled the country offering his unique blend of fashion expertise, style secrets and self-confidence counseling at events in Macy’s department stores across the U.S.

More than just a fashion expert, Kelly is a committed advocate of style as a means of empowerment, reminding women that “knowing you look great builds confidence, and confidence is a key ingredient in reaching your goals.”

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High School Students to Shine for Prom '09!

/PRNewswire/ -- Countless memorable outfits showcasing vibrant colors, outrageous fabrics and over-the-top accessories have passed down Hollywood's red carpet. Many of these trends and styles have even found their way to an equally important high-fashion event - the high school prom. But, for those prom-goers who really want to stick out and make a statement (and perhaps win money for doing it!) there's always duct tape.

Entering its ninth year, the Duck(R) brand duct tape Stuck at Prom(R) Scholarship Contest is putting high school students from the United States and Canada to the test, challenging couples to create and accessorize prom outfits that are unique, beautiful and made out of duct tape.

It's easy enough to walk into a store to buy a prom dress and rent a tux, but making it and saving hundreds of dollars in the process has been the most appealing aspect of the contest for the thousands of students who have entered over the last eight years. And what's better than saving money? Winning it, of course! The first place couple with the highest number of online votes will win $6,000 - that's $3,000 for each person - in scholarship dollars! The school that hosts the prom of the winning couple will also receive $3,000.

The couple earning the second highest number of online votes will win $2,000 each, with the high school receiving $2,000, also. The third place couple will win $1,000 each and their high school will receive $1,000.

Students who are interested can go to www.stuckatprom.com for official contest rules and a registration form. The contest, sponsored by Henkel Corporation, marketers of Duck(R) brand duct tape, starts on March 2, 2009. Participants are required to submit a photo of themselves wearing their duct tape prom formalwear and completed forms by June 8, 2009.

A panel of judges will choose 10 finalist couples based on five criteria: workmanship, originality, use of colors (Duck(R) brand duct tape is available in 20!), accessories and quantity of duct tape used.

Then, it's up to the public's vote. The top 10 finalists will be narrowed down to first, second and third place winners during a period of online voting, which will open on June 19, 2009, and end on July 2, 2009. Winners will be announced on or around July 9, 2009.

During the contest period, all accepted entries, including those from previous years, can be viewed at www.stuckatprom.com.

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Drop Dead Gorgeous Announces Fashion Benefit

(BUSINESS WIRE)--Drop-Dead Gorgeous, a campaign of the 501-c3 organization, Meet Justice, Inc., which engages the fashion and entertainment industries to help raise funds and awareness about child sex trafficking; will host its annual Fashion Benefit on Tuesday, March 3, 2009. The Drop Dead Gorgeous Fashion Benefit, chaired by Susan Muscari and Bronni Karatassos, will take place at 7 p.m. at 103 West in Buckhead, Georgia.

Sadly, Atlanta ranks among the top three cities in the U.S. affected by child sex trafficking. Meet Justice, Inc. is primarily a volunteer-driven organization, which rallies to end child sex trafficking internationally.

After drug dealing, human trafficking (meaning forced labor or sexual servitude) is tied with the illegal arms industry as the second largest criminal industry in the world today, and it is the fastest growing (*US Department of Health and Human Services, Human Trafficking Fact Sheet).

The 2009 Drop Dead Gorgeous Fashion Benefit features a fashion show by Nina Gleyzer Couture, Woller + Fogle of SCAD, and T. Boutique; with jewelry by Jen Boaz Designs. Live and silent auctions include an exclusive Napa Valley getaway to the Mondavi family winery, 29Spa and Neiman Marcus luncheon, private dinner for 8 at Kyma cooked by renowned chef Pano Karatassos, and a tour to Spain’s finest wineries.

Other contributors include Buckhead Life Restaurant Group, Four Seasons Atlanta Magazine, Six Degrees Magazine, Q100, Folio Wines, Peroni, Absolut Vodka, Buckhead Beef, Richie Arpino Salon, 29Spa, Neiman Marcus, Wendy Babchin Designer Group, and 1-800-Flowers.

Tickets are $125 per person and may be purchased by visiting www.dropdeadgorgeousevent.org. For more information please contact Susan Muscari or Bronni Karatassos at 678-644-0421.

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