Wednesday, March 18, 2009

Atlanta Says 'I do' to Running of the Brides(R)

/PRNewswire/ -- Over a thousand newly engaged women and their helpers are expected to burst through the doors of New York's annual Running of the Brides(R) on Friday, March 20, 2009 hoping to snag the wedding gown of their dreams for a song.

The event, being held at the Filene's Basement in Atlanta, officially starts at 8:00am but brides-to-be and their teams have been known to show up the night before with sleeping bags and tents to be one of the first in line.

Over 2200 gowns, sizes 2 to 26, from famous bridal houses will be priced at $249, $499 and $699. These same gowns would go for $900 to $10,000 at bridal salons.

When the doors part, brides-to-be and their helpers will descend on 125 racks jammed with wedding gowns. Team-members will grab as many dresses as they can hold, then meet in a pre-determined spot. A makeshift fitting room will be available, but most brides will try on dresses on the selling floor.

And what if a petite bride discovers she pounced on a size 14 dress in pink chiffon instead of a size 4 in white satin? Her team will try to barter with other brides for the right designer of size.

Chaos reigns for the first hour, followed by shrieks of excitement, tears of happiness and applause when each bride finds THE ONE.

AOL.com recently named Filene's Basement's Running of the Brides(R) the "Number One Sale Worth Waiting For."

The Running of the Brides(R) is a one day sale and the gowns are not returnable. Hours are 8:00am to 9:00pm. Filene's Basement is at 3535 Peachtree Road in the Buckhead neighborhood of Atlanta, Georgia. For more information visit www.filenesbasement.com/bridal.

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