Tuesday, August 18, 2009

Hanes(R) and Susan G. Komen for the Cure(R) Inspire Creativity for a Cause

/PRNewswire/ -- Hanes has launched a T-shirt design competition offering the chance to combine creativity with passion for a most worthy cause - Susan G. Komen for the Cure . Through Oct. 26, 2009, participants can enter Passionately Pink-inspired T-shirt designs with messages of hope, love and support for the chance to win a weekly drawing for a $100 Hanes gift card. In addition, a grand-prize winner will receive a $250 Hanes gift card and a screen-printed copy of the winning T-shirt design. Hanes will also make a $5,000 donation in the grand-prize winner's name to the winner's choice of Susan G. Komen for the Cure local Affiliate or Komen Global Headquarters.

This year, Hanes became the Official Apparel Sponsor of Passionately Pink for the Cure, a fund-raising program created by Komen for the Cure that inspires breast cancer advocacy and honors those affected by the disease. Hanes is donating $250,000 ($100,000 in cash and $150,000 in kind) to Komen for the Cure. In June 2009, public service announcements dedicated to breast cancer awareness began airing featuring actress Sarah Chalke (Hanes spokesperson and star of the television show "Scrubs" and mini series "Maneater"). Chalke also will attend Komen events and will host her own "Passionately Pink" parties with her sisters and friends.

Beginning today, Hanes will also offer a special "pink collection" of panties, bras, socks and graphic tees (including one T-shirt exclusively designed by Chalke), and has created a campaign Web site, www.hanespink.com, that features interactive content to inspire people to make a difference in the breast cancer support community. The Hanes contribution will help fund Komen's breast cancer research and community outreach efforts. The Hanes "pink collection," including Chalke's T-shirt, is now available on www.hanes.com and will be in select stores in September.

About the Competition

The design competition will be hosted on the campaign Web site, www.hanespink.com. Visitors can design virtual Passionately Pink T-shirts using a variety of tools and graphics provided on the site, including a text function that will allow users to convey a tribute message or a personal note. Once the digital T-shirt is submitted, consumers will complete an online form to be entered into the promotion for the chance to turn their virtual creation into a screen-printed tee.

"The Hanes Passionately Pink T-shirt design competition will mobilize and encourage people to join the fight against breast cancer while allowing them to express their passion in an individualized way, providing comfort to those who need it most," remarked Sidney Falken, SVP/Hanes brand.

Each week throughout the contest, the first 30 participants will receive a T-shirt from actress Sarah Chalke, who has kicked off the competition with her own Hanes T-shirt design which includes the words "courage and strength" above her signature and features pink hearts alongside the iconic pink ribbon for breast cancer awareness.

"I am so excited to kick off the Hanes Passionately Pink for the Cure design competition and be a part of an amazingly dedicated network. Awareness is the best prevention and this program encourages people from across the country to join the fight against breast cancer in a truly meaningful way," remarked Chalke. "The pink Hanes T-shirt I designed was inspired by my personal connection to cancer."

Twelve weekly winners will be selected based on pre-determined criteria including representation of campaign theme, creativity, originality and online votes. Finalists will be announced on November 11, 2009, and will receive a $100 Hanes gift card. Beginning Nov. 11, 2009, through Nov. 25, 2009, 12 finalists will be featured on www.hanespink.com where visitors can vote on their favorite designs. The grand prize winner, who will be announced on or about Dec. 7, 2009, will designate either Komen Global Headquarters or a local Komen for the Cure Affiliate to receive a $5,000 donation made in his or her name by Hanes. The grand prize winner will also receive a $250 Hanes gift card and a screen-printed copy of their winning design on a Hanes T-shirt.

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