Defeat Dryness

(NAPSI)-It may be simpler than you realize to kiss dry, chapped lips good-bye.

The problem is dry air, cold temperatures and wind can all have a drying effect on skin by drawing moisture away from the body. In fact, lips are composed of the body's thinnest and most fragile skin and are particularly vulnerable, often being the first area to present signs of dryness, sunburn and other wear and tear.

According to a recent survey, 53 percent of the population and 67 percent of women experience dry lips. Symptoms include:

•Dehydration-Lips feel dry and tight.

•Rough Texture-Lips are rough and scale easily.

•Diminished Tone-The natural hue appears faded.

Fortunately, there are easy and inexpensive ways to protect your lips. Here are hints that can help:

•Refrain from licking your lips, which can actually enhance dryness.

•Drink plenty of fluids to remain hydrated.

•Use a humidifier at home to moisten the air.

•For extra protection from wind and cold air, cover your lips with a scarf when you're outdoors.

•Consider a lip product designed to repair damage and improve lip health. To help with long-lasting relief that goes beyond a simple barrier, Neosporin, a brand known for its legacy of healing and leadership in the topical antibiotic category, has introduced a new line of lip health products. It features a patented technology that contains a combination of essential lipids, fatty acids and antioxidants designed to provide cells with the building blocks they need to repair themselves. The daytime Neosporin Lip Health contains SPF 20 to protect skin from the sun's damaging rays. The Overnight Renewal Therapy works during the body's natural recovery process while you sleep for softer lips the next day. Together, they're clinically proven to give you visibly healthier lips in three days.

To learn more about the simple steps you can take to keep your lips healthy, visit www.neolips.com.

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