Tuesday, September 29, 2009

Three beauty looks to get ready for the holiday party season

(ARA) - With the season of soirees upon us, the ultimate look is needed to stand out among the crowd of little black dresses. With a few simple steps, it’s easy to have the appearance of professionally done makeup without emptying your wallet. Be your own makeup artist by trying these three looks from the pros to accent your best features.

Smokey eyes
International makeup artist, Jemma Kidd recommends a dramatic smoky eye to pump-up the glam.

Step 1 – Sweep a light highlighter shade over the whole lid to the browbone.

Step 2 – Apply a dark and intense shade along the lashline, blending up and smoking outwards to the socket line.

Step 3 – Smudge eyeliner across upper and lower lashline; use black for ultra intensity.

Step 4 – Finish off with dark, black mascara, and for a full on look, go for false eyelashes. For an ultra-modern take, add a touch of glitter to lower lids and lashes.

Tip: To finish off the face, use a nearly-naked base, with barely-there flush on cheeks and a nude color for the lips.

Natural perfection
Petra Strand, makeup artist and creator of Pixi, firmly believes that makeup should make a woman look like herself – only more gorgeous.

Step 1 - Prime the skin with a primer – skin will look youthful, glowing and hydrated.

Step 2 - Switch to a base that is sheer and use a concealer for those areas that need a little extra help. Your complexion will look naturally flawless.

Step 3 - Use a cheek gel instead of regular blush to give an instant "lift" with a transparent touch of color on the apples of the cheeks.

Step 4 - Switch from full coverage lipsticks to a tint of color that has both the moisture and treatment of a balm for a perfect pout.

Tip: The next generation of powders is here with a diffused matte finish that is truly perfect to "set your makeup" so that it goes the distance yet you look "fresh as a daisy."

Sophisticated glamour
For classic holiday glam, celebrity makeup artist Napoleon Perdis recommends being bold and brilliant.

Step 1 – Prime your skin for a flawless canvas for makeup application and follow with your perfect foundation match for full coverage and matte skin.

Step 2 – Make a lip statement. Red lips are the most glamorous trend of the season. Pick your favorite red and make sure to always apply lip liner to prevent bleeding. To give the illusion of fuller lips, dab some gloss only on the center of the pout, over lipstick.

Step 3 – To perfectly complement your bold lips, keep the eyes neutral. Use a neutral and easy palette of taupe eye shadows for a seductive eye.

Tip: Complete the look with black mascara – always remember that three coats is the magic number, and a look is never complete without show-stopping lashes.

Don’t have all that’s needed for the ultimate glam look to show off your best assets? Relax, Target has you covered. Pick up premiere makeup products at budget-friendly prices from Pixi, JK Jemma Kidd and NP Set at Target stores nationwide and at target.com.

Courtesy of ARAcontent

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Tuesday, September 22, 2009

Look Good...Feel Better Announces 'Women of Hope is Beautiful' Honorees

/PRNewswire/ -- Look Good...Feel Better, a national public service program that helps women cope with the appearance-related side effects of cancer treatment, proudly announces the honorees from its Women of Hope is Beautiful campaign, a nationwide search to identify five women who embody the core values of the Look Good...Feel Better program -- courage, confidence, control, community and caring -- and inspire others with their spirit.

The five Women of Hope is Beautiful will be honored at the DreamBall, an annual black-tie charity gala at the Waldorf=Astoria, held on September 24, that supports the Look Good...Feel Better program and celebrates its 20th anniversary. The women will also receive complementary makeovers with hairstyling by Anthony Barrow, Avon Global Stylist and Advisor, and makeup application by Ida Abruzzi.

"We received so many compelling stories of strength and determination, and it was very challenging to select just five women," says Louanne Roark, executive director, Personal Care Products Council Foundation and the Look Good...Feel Better program. "These women have all experienced the tremendous impact a Look Good...Feel Better session can have on a woman's emotional and physical wellbeing, and they each serve as an inspiration to other women undergoing cancer treatment." The five finalists were chosen from more than 150 submissions to the Look Good...Feel Better blog at www.lookgoodfeelbetter.org.

The Women of Hope is Beautiful hail from all across the country - from Washington state to South Carolina to New York. They are mothers and wives, sisters and daughters, and while they each fought an individual battle against cancer, they have all benefited from attending a Look Good...Feel Better session, and are connected by their positive outlook and remarkable determination in the face of this disease. The honorees include:

Lesley Bonner, who began her battle against Hodgkin's Lymphoma this year, the same week as her 39th birthday. She attended a Look Good...Feel Better session to learn how to deal with her new wigs and head scarves, and makeup application tips. "The best part of the workshop was getting to meet so many beautiful women, all dealing with many of the same issues as myself. I am not alone; I am not different," she says.

Andrea Brown Buford, 52, who was diagnosed with breast cancer last year and attended a Look Good...Feel Better session. "When I did lose my hair, that first day as I prepared to step out into the world among people that knew me with a head full of hair, I took the time to apply what I had learned on my face, but also, that which I had experienced was in my heart," says Andrea. "I stepped out knowing I walked in pure radiance."

Vicki Everhart, 59, a typically strong and independent woman whose breast cancer diagnosis left her frightened and reeling with uncertainty. Vicki calls her Look Good...Feel Better session a "turning point" in her cancer treatment. As she says, "I was so tired and drained from treatments and really only wanted to curl up in a corner...When I left, I felt like I had gotten a new lease on life, and felt pretty for the first time in months!"

Aarika Johnson, who was diagnosed with breast cancer this year on her 25th birthday. As a cosmetology student, Aarika wondered who would want to get their hair cut by the "bald chic." The Look Good...Feel Better workshop was a turning point: "Someday, I was going to have a woman in my chair getting her last haircut before her treatment begins, and maybe I will be of some comfort to her that she will get through the obstacles ahead."

Michele VonGerichten, 46, who is a breast cancer survivor. Michele made the decision to get chemotherapy as an aggressive, preventive measure and immediately made the decision to enroll in a Look Good...Feel Better session. She attended the class excited that it was "something just for us women to help build our self-esteem." She says that she felt a kindred spirit with the other women in the session, and "returned home feeling like I could stay beautiful, and that I was not alone!"

The Women of Hope is Beautiful will be introduced on stage at the DreamBall by Hoda Kotb, co-anchor of the Today show and a breast cancer survivor. Kotb is being honored as this year's "DreamGirl" for her courage in openly sharing her cancer treatment and recovery with millions of viewers on the Today show.

"Hoda and the Women of Hope is Beautiful are such an inspiration - they have shared their remarkable journey with cancer diagnosis, treatment and recovery to encourage and inspire others," says Roark. "We are thrilled to celebrate them at this year's DreamBall as their stories are representative of all the women who have gone through the Look Good...Feel Better program over the past 20 years."

Since 1989, Look Good...Feel Better has helped 650,000 women with cancer look good, improve their self-esteem and thereby manage their cancer treatment and recovery with greater confidence through free workshops, practical tips and guidance. Look Good...Feel Better is a collaboration between the Personal Care Products Council Foundation, the American Cancer Society and the National Cosmetology Association.

The DreamBall is jointly sponsored by the Personal Care Products Council Foundation and the American Cancer Society, bringing together nearly 700 executives in the cosmetic industry for the largest Look Good...Feel Better fundraiser of the year.

Look Good...Feel Better is a collaboration between the Personal Care Products Council Foundation, the American Cancer Society, one of the nation's largest voluntary health organizations, and the National Cosmetology Association, a national organization of more than 25,000 hairstylists, wig experts, estheticians, makeup artists and nail technicians. Visit www.lookgoodfeelbetter.org or call 1-800-395-LOOK to learn more about the program, to find a program in your area, or for information on how to volunteer.

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Saturday, September 5, 2009

Colorful Trends Turn Up The Heat

(NAPSI)-The weather may be cooling down, but fashion trends for the fall are turning up the heat. This season is all about neon accents and make-a-statement looks. Here's the inside scoop on this season's must-have trends.

• Neon rocks the fingertips. The '80s are back, with neon colors spotted on virtually every runway. For those who are a little more girl next door and a little less queen of the catwalk, it's still possible to embrace the latest trends. Start small by rocking a neon shade on your fingertips. The China Glaze nail polish line carries great, bright colors like Neon Purple Panic, Neon In Lime Light and Neon Turned Up Turquoise. Besides being a major trend, a glance at colorful nails is a quick way to pump up your mood as the weather turns dreary.

• The eyes have it for drama. This season, for eyes, the rule of thumb is the more dramatic, the better. Gray, smoky, come-hither eyes are a must, especially when topped off with a great set of lashes. Individual lash application can be tricky, so for the nonprofessional, strip lashes are the way to go. Use an understated set of Ardell strip lashes to add oomph without looking overdone.

• Add new colors for a new look. For the adventurous, colorful eye shadow will wow. With a big statement, it is especially important to test out a few shades until you find one that works for you. Sally Girl has a huge variety, and since they are inexpensive, it's easy to try a few different shades without spending big bucks.

• Update your hairstyle. Still growing out your 2008 bob haircut? Update the style by adding curls and waves with a mini flat iron. It's simple to do and produces curls that are edgier and more modern looking than those made with a curling iron.

Ernie McCraw is a licensed cosmetologist and director of beauty education for Sally Beauty Supply, the world's largest retailer of professional beauty products. With more than 25 years in the beauty industry, Ernie has expertise in all phases of cosmetology. If you have a beauty question, please e-mail Ernie at asksally@sallybeauty.com. To find a Sally store near you, call 1 (800) ASK-SALLY or go to www.sallybeauty.com.

by Ernie McCraw

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