L'Oreal Reveals Beauty Habits in the Face of Recession

/PRNewswire/ -- In an ongoing effort to better understand women's beauty routines, L'Oreal, in its 100th year, commissioned an international usage survey. The research featured some unexpected findings about how women's makeup habits are adapting in response to the recession, including how women are using makeup to get ahead at work.

The Beauty Barometer survey asked 4,000 women in the U.S. and four European countries about their cosmetic products and usage. And findings revealed that while women have changed the shades they purchase to be more "natural," they won't be giving up their favorite products anytime soon. Survey highlights include:

-- Nearly half of U.S. women surveyed believe wearing makeup gives them
an advantage at work and makes them feel more in control
-- Four out of 10 U.S. women are wearing more neutral shades and a more
natural makeup style than before the recession

-- The majority of women surveyed believe wearing makeup makes them feel
more self confident, and even more believe that wearing makeup
improves their self image (82 percent and 86 percent respectively)

Proving that beauty is recession-proof, nine out of 10 women in the United States and Europe reported no change in makeup usage despite the economic crisis.

Women won't compromise on their hair either - when it comes to saving money, most U.S. women surveyed (63 percent) have not cut their hair to make it less expensive to maintain.

L'Oreal has led the beauty industry for the past 100 years through a keen understanding of consumer attitudes and preferences. The brand's goal has always been to make beauty accessible to all and to develop products that meet the cultural preferences and beauty needs of women and men around the globe.

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Go Ahead, Indulge! Investing In Yourself

(NAPSI)-In times of economic uncertainty, there is one thing you should always invest in…yourself!

A March 2009 survey conducted by Survey.com found that 80 percent of women said that when they look good, they feel good. So especially during hard economic times, women try to look their best, and 79 percent said using beauty products is a way to pamper themselves without spending a lot of money.

Celebrity stylist Hallie Bowman offers advice to help women outshine the recession by looking and feeling their best.

"Right now it is all about shiny, voluminous hair," says Bowman. "The sharp and defiant shapes of past seasons have now transitioned into full waves and soft, bouncy bends."

Hallie's Tips to Get the Look...

• Start with clean, freshly shampooed and conditioned hair. Hallie recommends using products from the Pantene Pro-V Full & Thick collection because they protect hair against damage and help create fullness at the roots by reviving limp strands for a full, healthy look.

• Spray a root-lifter gel into wet roots before blow-drying.

• While blow-drying, periodically flip your head forward to help create fullness. While your head is forward, give your roots a shot of cool air to really amp up the volume.

• After drying each section, while hair is still warm, set hair into Velcro rollers.

• Once all hair has been set, keep rollers in for at least 10 minutes.

• Remove rollers and brush hair from roots to ends.

• To polish off the look, apply a smoothing serum from midshaft to tips for a healthy shine.

When you don't have money to invest in a new outfit, a new hairstyle is the perfect way to indulge! This look can upgrade even the most casual of outfits, leaving you looking put-together and feeling beautiful.


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