Monday, December 8, 2008

Bell Ventures Launches Breakthrough Radical Defense Skin Care Ingredient

GBB Note: Beauty foods? This will most likely be interesting to follow as the beauty industry looks at foods with potential positive effects.

/PRNewswire/ -- Bell Ventures LLC, a leader in innovative antioxidant solutions in food, nutrition, and skin care, announces the release of its new, high-performance natural ingredient, GlobalPAX(TM).

GlobalPAX(TM) is a proprietary extract made from the world's finest natural sources of proanthocyanidins (PACs), a powerful class of antioxidants. It is the first high-performance ingredient to standardize antioxidant capacity to Total ORAC, which analyzes antioxidant protection against 5 free radicals.

Bell Ventures also uses recognized markers of skin damage to demonstrate efficacy. GlobalPAX(TM) is standardized to collagenase and elastase inhibition, evidence that it helps defend against skin damage.

David Bell, President of Bell Ventures, says, "GlobalPAX(TM) is the result of our deep understanding of the science of antioxidants and our appreciation for their benefits to the skin. PACs are a very versatile antioxidant family, and we see this in the protection GlobalPAX(TM) delivers."

GlobalPAX(TM) provides powerful broad-spectrum defense against hydroxyl, peroxyl, peroxynitrite, singlet oxygen, and superoxide anion. Each of these radicals is implicated in skin damage.

The premium anti-aging skin care market is hungry for novel, high-performance naturals. The benefits of antioxidant protection provided by GlobalPAX(TM) make it ideal for differentiating next-generation products.

GlobalPAX(TM) has already received the attention of significant players in the industry. "We outperform a wide range of popular antioxidant ingredients, such as vitamin C, green tea extract, and green coffee cherry extract," Bell reports.

GlobalPAX(TM) can also be used to differentiate dietary supplements and the emerging category of inside-out skin care products and "beauty foods."

With standardized Total ORAC greater than 25,000 per gram, PACs, and skin outcome markers, GlobalPAX(TM) differentiates itself in a crowded market. As Bell says, "GlobalPAX(TM) lives up to its slogan, Prove what goes in before it goes on."

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