Wednesday, January 21, 2009

Glamour and Fashion Return to the White House

/PRNewswire/ -- For the first time in 50 years, fashion returns to the White House. First Lady, Michelle Obama is the most visible and revered woman in the world, she has quickly become an International role model and fashion icon.

In recent months there has been constant speculation on what and whom Michelle Obama will be wearing.

Enter jewelry designer, Loree Rodkin, who was selected for three key moments; Election Night, The Inaugural Concert and Kids Inaugural Concert on The Disney Channel. It is fitting that Michelle Obama selected a female American based designer who attracts a clientele, which is strong, hard-working, feminine, independent, fearless and outspoken.

Undoubtedly, luxury brand strategists from around the world have had their sights set on dressing this historical First Lady. However, Michelle stayed true to her unique and independent voice by selecting Loree Rodkin's designs. Mrs. Obama was introduced to the jewelry brand through Chicago's premier luxury boutique Ikram, where she has been a longstanding client.

"It's a privilege to be a part of history," says Loree Rodkin. "The First Lady is a symbol of hope, courage and great style. I am honored that she has chosen my jewelry."

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