Wednesday, September 17, 2008

Bright Starts' Second Annual 'Pink Power Mom' Winners Announced

PRNewswire/ -- Bright Starts(R) a baby toy and gear brand of Kids II, Inc. celebrates Breast Cancer Awareness Month by announcing the winners of its Second Annual "Pink Power Mom" search. The eight outstanding women were chosen for their inspirational fight, having displayed amazing strength and courage as breast cancer survivors, strong personal supporters or advocates fighting for a cure.

The search, which launched in May, invited friends and family members to nominate an inspiring woman who embodies the spirit of a "Pink Power Mom." Hundreds of touching stories later, eight remarkable women were selected as finalists.

The chosen winners will each receive:

-- $1000 donation to the breast cancer charity of their choice
-- $500 spa gift certificate to a local spa in their home town
-- $500 gift basket

The Bright Starts(R) Pink Power Moms for 2008 are:

-- Medha Deoras-Sutliff -- Ellie Milbourn
-- Amanda Horgan -- Julie Nations
-- Heather Janssen -- Amy Paterson
-- Kathy LaTour -- Jodi Petit

"Bright Starts prides itself in being a brand that genuinely cares about people and their well-being, and the Pink Power Mom movement is a way of making a positive change in the lives of those who support the brand," says Ryan Gunnigle, President and CEO of Kids II, Inc., designer and manufacturer of the Bright Starts(R) brand. "These eight exceptional women exemplify true champions who are making it possible for the baby girls of today to have a bright, happy and healthy tomorrow."
In addition to recognizing Pink Power Moms, a portion of the proceeds from the top selling Bright Starts(R) Pretty in Pink(TM) Collection will be donated to support breast cancer research. The Kids II Foundation commits its support for breast cancer research with a minimum donation of $100,000.

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