Monday, September 1, 2008

Going Glam Could Change The World

(NAPSI)-For two best friends, the best way to celebrate a victory over breast cancer was to launch a new product during Breast Cancer Awareness Month and donate a percentage of the proceeds to finding a cure.

Jerrod Blandino, founder of Too Faced Cosmetics, and Betsy Olum, senior vice president of Sephora, have been "best buds" from the day they met. So when Olum was recovering from breast cancer surgery and asked Blandino to bring back her favorite discontinued Too Faced eye shadow, Heiress, Blandino happily obliged. He even worked with Olum to develop a limited-edition eye shadow duo, renamed Betsy Baby, in honor of her battle with breast cancer.

In addition, Sephora has created a pink ribbon pop-up brush for October. For each $17 Betsy Baby purchase, $9 will be donated to the Breast Cancer Research Foundation; for each $8 brush, $1 will be donated.

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