Tuesday, February 17, 2009

Bad Hair Days are Gone Forever with new Liquid Keratin(TM)

/PRNewswire/ -- Liquid Keratin Inc., the creators of a new revolutionary patented hair treatment launches Liquid Keratin 30 Day Straight, Smooth, Strong and Long treatment that infuses curly, frizzy, unmanageable hair with keratin protein that it's naturally missing. It is the first safe, at home alternative to hair salon treatments that can be expensive, toxic and damaging to your hair. Liquid Keratin treatment will make hair straighter, smoother, softer and frizz free for 30 days with only one application. Unlike other salon treatments, the Liquid Keratin Treatment contains no formaldehyde or toxic chemicals. It also offers the user choice to wear hair curly without frizz or straight with minimal styling time. Liquid Keratin is currently available online at www.liquidkeratin.com, Beauty.com, in store at Ulta and will debut on HSN this March.

"For years I watched my wife spend hours on her hair with a flat iron, get expensive damaging salon treatments and buy anti-frizz treatments that would wash out after the first application and knew there was a need for a better solution", says David Allice, President of Liquid Keratin Inc. "After a year and a half of working with scientists and chemists to develop an effective alternative, we are excited to have cracked the code on the only safe, at-home hair treatment that can save people time and money in achieving easy to style, frizz free hair."

In independent clinical lab studies of Liquid Keratin, treated hair demonstrated that the Liquid Keratin protocol, had 100% less frizz, 70% less curl and was 25% longer with results lasting as long as 6 weeks. This treatment makes it faster and easier to style your hair by loosening the curl and taming unwanted frizz. The Liquid Keratin aftercare products (shampoo, conditioner and leave in styling conditioner) are key in prolonging the process. They are specially formulated without sodium chloride, which is in a lot of hair care products that will diminish the effects of the Liquid Keratin Treatment.

"People can now forget about bad hair days and enjoy softer hair with no frizz and the flexibility to wear their hair curly, straight or wavy," said Allice. "The word is out and consumers nationwide are already buzzing about the product and their incredible personal results."

How does it work? With the starter kit outlined below, there are four easy steps. First, shampoo your hair with Keratin Infusing Healthy hair De-Frizz Shampoo. After towel drying, saturate all your hair with the Liquid Keratin 30-day Straight, Smooth, Strong & Long Treatment and let it penetrate 30 minutes. Then blow dry hair and use a flat iron to seal the keratin peptide and protein to the hair shaft. For best and longest lasting results, keep your hair dry and straight for 48 hours.

The Liquid Keratin 30 Day Straight-Smooth-Strong & Long Treatment Starter Kit ($69.00) offers everything you need. The kit includes Liquid Keratin 30 day straight smooth strong & long treatment (4.0 oz / 118 ml), Liquid Keratin Infusing Healthy Hair De-Frizz Shampoo (1.7 oz / 50 ml), Liquid Keratin Infusing Deep De-Frizz Conditioner (1.7 oz / 50 ml) and Liquid Keratin Filling Leave-In Conditioner (1.7 oz / 50 ml).

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