Friday, February 6, 2009

Red Dress Sweepstakes Boosts Heart Health

(NAPSI)-Heart disease is the No. 1 killer of American women, yet many women aren't aware of this or don't know what they can do to lower their risk of developing it.

The Heart Truth campaign, sponsored by the National Heart, Lung, and Blood Institute (NHLBI) and supported by Diet Coke, equips women with information to take action against heart disease.

Learning the facts and maintaining a healthy lifestyle can reduce the risk of heart disease by as much as 82 percent. The steps people take now, like following a heart healthy eating plan and being physically active, can have a big impact on their future.

Heidi Klum is joining Diet Coke for the second year as its ambassador in support of The Heart Truth campaign. Klum designed a limited-edition Diet Coke Red Dress Charm in the shape of the iconic Red Dress symbolizing women's heart health that she will wear on the Red Carpet at the Academy Awards®.

"I am proud to once again be part of this great cause," said Klum. "I am happy that I can help raise awareness by participating in the campaign, designing the new charm and getting the word out. Heart disease is the No. 1 killer of women in the country and I want every woman to know it and get tested."

Encrusted in rubies and diamonds, the charm is inspired by the Red Dress and shaped like an hourglass to remind women it is time to get educated and to take action toward achieving a healthier heart.

Consumers will have the chance to win one of 10 limited-edition Diet Coke Red Dress Charms through the Diet Coke Red Dress Charm Sweepstakes on DietCoke.com from January 26 to April 30, 2009.

The Heart Truth Road Show will tour six U.S. cities to continue to raise awareness of the importance of women's heart health. These free public events will feature the one-of-a-kind red dresses worn on the runway by celebrated women at the Diet Coke-sponsored Red Dress Collection Fashion Show in New York, as well as provide heart health screenings and educational materials.

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