Friday, October 17, 2008

Amoena Helps Women Re-shape Their Lives After Breast Cancer Surgery

PRNewswire/ -- Women have more options than ever before when facing breast cancer. With early diagnosis, great strides have been made in treatment approaches as well as higher survival rates. However, it's surprising that more women aren't aware of the various ways to restore their positive body image after breast cancer surgery, including the advancements in breast prosthetics.

"We recognize that women will find that their choices and needs may change over several weeks, months and even years following their breast surgery, whether they opt for immediate reconstruction, lumpectomy or mastectomy," said Beth Hohl, product manager for Amoena ( www.us.amoena.com ), the worldwide leader of post breast cancer surgery products. "Their decisions should not be predetermined." For example, according to Hohl, it is acceptable and often recommended to wait a year or more before proceeding with reconstruction. Based on their choices and stages of healing, women's paths may include:

-- Post operative products designed to work with healing
-- Partial forms after surgery (i.e. lumpectomy, reconstruction)
-- Transitional breast forms, followed by reconstruction at a later
time
-- A choice of high quality breast forms that fit each woman and her
individual lifestyle
-- Immediate reconstruction

"We want to empower women with as much information as possible as they move forward with their own personal choices and journeys after surgery," said Hohl.

"Women need to know that prosthetics have come a long way in the last several years to help them regain their confidence and self esteem. Equally important is the awareness that health care plans will cover most of the expenses relating to both reconstructive surgery and breast form products, and women aren't limited, based solely on cost or procedure."

A recent study published in the Journal of Clinical Oncology noted that doctors and patients need to do a better job discussing all of the options, because according to research, disappointing cosmetic results can have a negative impact on a woman's quality of life.(1)

"Breast prosthetics are important alternatives to reconstruction, and partial prosthetics may be necessary to achieve symmetry following breast conserving surgery and reconstruction," said Hohl. "If women are armed with the right information, they can choose what's right for them. Our goal is to provide the highest quality products and to help women get back to a normal life as quickly as possible."

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